- Call for Programme Committee.
- Call for Speakers.
Workshop: ECommerce for humans and AI Agents
Web content has historically been designed for humans, even when pages also expose structured data through APIs or embedded JSON-LD using vocabularies such as schema.org and the extension GS1 Web Vocabulary. LLMs and AI agents are becoming a new intermediary between that content and end users: they summarize search results, follow links, and may support users in online activity before a person ever visits a page directly.
This workshop aims to share experience of creating content with AI Agents in mind, with ecommerce as a particular focus. It asks what practices help retailers, brands, content creators, curators, LLM and AI Agent providers, SEO practitioners, and online data providers remain visible and useful through protocols such as MCP, UCP and ACP, while keeping the Web truly open rather than forcing content creators into closed or semi-closed ecosystems.
See the call for participation for more details.
Programme Committee
You can send emails to the workshop Program Committee at: group-ecommerce-agents-pc@w3.org.
Chairs
- Phil Archer, GS1
- TBD
Committee Members
- Mark van Berkel, Schema App
- Jean-Luc Di Manno, fime
- Wei Ding, Huawei
- Andrea Volpini, Wordlift
- Léonie Watson, Tetralogical
- TBD
What is W3C?
The mission of the World Wide Web Consortium (W3C) is to make the Web work for everyone by developing standards and guidelines to help everyone build and enjoy a web based on the principles of accessibility, internationalization, privacy and security.
W3C's vision for "One Web" brings together thousands of dedicated technologists representing more than 300 member organizations and dozens of industry sectors. W3C is a public-interest non-profit organization incorporated in the United States of America, led by a Board of Directors and employing a global staff across the globe.
What is GS1?
GS1, The Global Language of Business, serves various industries including retail, healthcare, construction, rail and more. Its standards underpin many of the processes behind global supply chains. With around 2 million members around the world, it is best known as the organization behind the barcode.