This document describes the impact ratings provided alongside Web Sustainability Guidelines (WSG). The ratings and timeframes support prioritisation of guidelines based on expected impact and when that impact is likely to occur across people, planet, and prosperity.
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This document provides "high", "medium", "low", and "indeterminate" impact ratings for each guideline within Web Sustainability Guidelines (WSG) across the spectrum of people, planet, and prosperity. These ratings are accompanied by an indicator ("short", "medium", and "long") reflecting the timeframe in which the impact is likely realized.
These factors go into calculating an "impact score" for each guideline. This score provides a means for adopters of the WSG to assess the impact of each guideline and prioritise the guidelines they may choose to act upon.
Each guideline has an explanation of the rationale behind each set of ratings and timeframe because some guidelines in the WSG are not measurable using a clear metric or tool. As a result, for some guidelines, we have used available research and input from industry experts in order to provide ratings and impact timeframes.
Where appropriate, we included the suitable or recommended metrics that can be used to assess the impact of a given guideline.
Impact ratings and scores may be used to support sustainability reporting and assessment. They can help organizations describe and compare the relative impact of guidelines over time. They may also be referenced alongside established reporting frameworks, such as the Global Reporting Initiative (GRI) where relevant.
The impact score is derived from the impact ratings and impact timeframe for each guideline. Higher values mean the guideline has a higher impact in a shorter period of time, while lower values mean the opposite.
| Impact rating | Impact timeframe | ||||||
|---|---|---|---|---|---|---|---|
| Indeterminate | Low | Medium | High | Short | Medium | Long | |
| Points | 0 | 1 | 2 | 3 | 3 | 2 | 1 |
Each category (Planet, People, Prosperity) is assigned an impact rating and timeframe based on the table below. These are then summed to calculate the impact score.
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | High | Low | Medium | |
| Points | 0 | 3 | 1 | 2 | 6 |
Impact ratings are provided at the guideline level. Future versions may offer ratings at the Success Criteria level. Assume that each success criteria under a parent guideline shares the same impact ratings and timeframes as that guideline.
Impact ratings are for individual guidelines. Ratings are not compounded.
Identify, assess, disclose, review, and mitigate sustainability impacts:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Long | |
| Points | 0 | 0 | 0 | 1 | 1 |
Rationale: This guideline concentrates on identifying, tracking, and disclosing negative impacts on a project rather than direct action. As such, there would be minimal direct impact in all categories from implementing it.
Understand user requirements or constraints, resolving barriers to access:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Low | Indeterminate | Medium | |
| Points | 2 | 1 | 0 | 2 | 5 |
Rationale: Implementing this guideline should result in positive impact for users and planet, within a moderate timeframe, removing any barriers to access should reduce the amount of time users take to perform their task and have a corresponding effect on energy usage. There is minimal direct impact on prosperity.
Metrics:
Integrate sustainability into every stage of the ideation process:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Low | Indeterminate | Long | |
| Points | 0 | 1 | 0 | 1 | 2 |
Rationale: The direct planetary impact of this guideline is positive. Other impacts of this guideline are difficult to measure and quantify, though the potential future impacts of meeting this guideline can be meaningful.
Metrics:
Design efficient and streamlined user journeys:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Low | Indeterminate | Short | |
| Points | 2 | 1 | 0 | 3 | 6 |
Rationale: Minimizing distractions for users can result in a positive experience for users, making access to information easier. There may be some marginal reduction in resource consumption as a result of this as well.
Metrics:
Design to assist and not to distract:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | High | Low | Indeterminate | Short | |
| Points | 3 | 1 | 0 | 3 | 7 |
Rationale: Simplified navigation can have a positive impact on user interaction, experience, and making information easier to find. In turn this should reduce the time spent on a site, bringing a planetary benefit of using less energy per visit.
Metrics:
Avoid being manipulative or deceptive:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | High | Low | Indeterminate | Short | |
| Points | 3 | 1 | 0 | 3 | 7 |
Rationale: Deceptive patterns and tactics have the potential to significantly harm users in a number of ways including restricting their access to important information and causing financial harm and confusion.
Make deliverables understandable and reusable:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Indeterminate | Indeterminate | Medium | |
| Points | 2 | 0 | 0 | 2 | 4 |
Rationale: There may be marginal positive impact on users who repeatedly access deliverables, though little-to-no impact on other categories.
Use a design system for interface consistency:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Low | Indeterminate | Medium | |
| Points | 2 | 1 | 0 | 2 | 5 |
Rationale: Providing consistent user interfaces can result in a positive experience for users, making information easier to find. There may be some marginal reduction in resource consumption, and a marginal financial benefit though this is uncertain.
Optimize media to reduce resource use:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Low | High | Medium | Short | |
| Points | 1 | 3 | 2 | 3 | 9 |
Rationale: There can be some financial benefit of less data transfer (especially for users on pre-paid/capped data plans), and some reduction in resource consumption especially for heavy media formats like video.
Metrics:
Ensure animation is proportionate and easy to control:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | High | High | Indeterminate | Short | |
| Points | 3 | 3 | 0 | 3 | 9 |
Rationale: For users, animations can present distractions or trigger physical conditions which inhibit their online experience. Animations are also processor intensive, resulting in a meaningful reduction in resource utilization from applying this guideline.
Metrics:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Low | Low | Indeterminate | Short | |
| Points | 1 | 1 | 0 | 3 | 5 |
Rationale: Though this guideline can be met relative quickly, the positive impacts across all three categories is marginal (reduced bandwidth) or uncertain.
Metrics:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Indeterminate | Indeterminate | Short | |
| Points | 2 | 0 | 0 | 3 | 5 |
Rationale: This guideline prioritizes accessibility for non-visual users, which can also lead to shared societal and financial benefits. The impacts on other categories are marginal or uncertain.
Metrics:
Reduce the impact of downloadable and physical documents:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Medium | Indeterminate | Short | |
| Points | 0 | 2 | 0 | 3 | 5 |
Rationale: This guideline may bring some planetary benefits through reduce physical resources used in producing documents, though this must be weighed against the resulting resource use from digital alternatives. Implementing this guideline may take time as physical documents are converted to accessible web versions. Benefits can be quickly realized in terms of hardware space, improved efficiency and reduction in paper waste.
Metrics:
Involve users early in the project:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Low | Low | Long | |
| Points | 0 | 1 | 1 | 1 | 3 |
Rationale: This guideline focuses on establishing training and testing practices. By involving users early on, a lot of unnecessary features can be avoided that might have otherwise led to environmental harm.
Audit and test for bugs or issues requiring resolution:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Medium | |
| Points | 0 | 0 | 0 | 2 | 2 |
Rationale: This guideline focuses on establishing audit and testing, rather than the performing the resolution actions. Therefore the direct impact on each category is marginal or uncertain.
Metrics:
Validate usability through testing and real-world usage:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Indeterminate | Low | Medium | |
| Points | 2 | 0 | 1 | 2 | 5 |
Rationale: This guideline focuses on performing user testing, rather than implementing a specific action. Better user testing makes sure all potential users can use the service and nobody is excluded.
Cross-platform compatibility support:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Medium | Medium | Long | |
| Points | 2 | 2 | 2 | 1 | 7 |
Rationale: This guideline focuses on keeping backward compatibility for as many devices as possible as well as the proper documentation of compatibility. Therefore it has a long-term impact on the life-time of devices and by this on the number of produced devices.
Set goals based on performance and energy impact:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Long | |
| Points | 0 | 0 | 0 | 1 | 1 |
Rationale: This guideline is mainly focused on setting goals, and as such there would be minimal direct impact. Indirect impacts felt as a result of actions taken to meet those goals may exist, but are uncertain.
Minify and remove unused code:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Indeterminate | Medium | Short | |
| Points | 2 | 0 | 2 | 3 | 7 |
Rationale: The guideline champions code minification and reducing file size which can improve performance allowing users to access information faster which can also reduce bandwidth use for users on limited data plans. The direct impacts on planet as a result of this guideline a minimal or uncertain.
Metrics:
Modularize bandwidth-heavy components:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Indeterminate | Indeterminate | Medium | |
| Points | 2 | 0 | 0 | 2 | 4 |
Rationale: This guideline aims to improve performance through modularisation, allowing users faster access to information. The direct impacts on planet and prosperity as a result of this guideline a minimal or uncertain.
Avoid redundancy and duplication in code:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Short | |
| Points | 0 | 0 | 0 | 3 | 3 |
Rationale: The direct impacts on each category from this guideline are marginal or uncertain.
Treat third parties the same as first parties:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | High | Indeterminate | Indeterminate | Medium | |
| Points | 3 | 0 | 0 | 2 | 5 |
Rationale: This guideline can have significant privacy and performance benefits for users. The impacts on other categories from this guideline are marginal or uncertain.
Metrics:
Ensure code follows good semantic practices:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Indeterminate | Indeterminate | Medium | |
| Points | 2 | 0 | 0 | 2 | 4 |
Rationale: There can be accessibility benefits for users through adopting this guideline. The impacts on other categories from this guideline are marginal or uncertain.
Defer the loading of non-critical resources:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Indeterminate | Medium | Short | |
| Points | 2 | 0 | 2 | 3 | 7 |
Rationale: The guideline can improve performance allowing users to access information faster which can also reduce bandwidth use for users on limited data plans. The direct impacts on planet as a result of this guideline a minimal or uncertain.
Metrics:
Structure metadata for machine readability:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Medium | |
| Points | 0 | 0 | 0 | 2 | 2 |
Rationale: The impacts on each category from this guideline are marginal or uncertain.
Use media queries that support sustainability goals:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Indeterminate | Indeterminate | Short | |
| Points | 2 | 0 | 0 | 3 | 5 |
Rationale: The impacts on each category from this guideline are marginal or uncertain.
Ensure layouts work for different devices and requirements:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Indeterminate | Indeterminate | Medium | |
| Points | 2 | 0 | 0 | 2 | 4 |
Rationale: The guideline can improve access to information, and ensure that users with older or non-standard devices also have equal access. The impacts on other categories from this guideline are marginal or uncertain.
Use sustainable JavaScript and APIs:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Short | |
| Points | 0 | 0 | 0 | 3 | 3 |
Rationale: The impacts on each category from this guideline are marginal or uncertain.
Use dependencies sparingly and maintain them:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Short | |
| Points | 0 | 0 | 0 | 3 | 3 |
Rationale: The impacts on each category from this guideline are marginal or uncertain.
Include expected and beneficial files:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Short | |
| Points | 0 | 0 | 0 | 3 | 3 |
Rationale: The impacts on each category from this guideline are marginal or uncertain.
Metrics:
Use the most efficient solution for your service:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Medium | Medium | Medium | |
| Points | 2 | 2 | 2 | 2 | 8 |
Rationale: There can be performance benefits from this guideline, allowing users faster access to information, as well as reduced resource utilization which can also lead to lower costs.
Use the latest stable language version:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Short | |
| Points | 0 | 0 | 0 | 3 | 3 |
Rationale: The impacts on each category from this guideline are marginal or uncertain.
Reduce the number and complexity of database queries:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Medium | Indeterminate | Short | |
| Points | 0 | 2 | 0 | 3 | 5 |
Rationale: There can be performance benefits from this guideline, allowing users faster access to information. Reduced database workloads can also reduce server resource consumption.
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | High | Medium | Medium | |
| Points | 2 | 3 | 2 | 2 | 9 |
Rationale: Choosing a sustainable service provider can have a strong planetary impact especially when considering infrastructure construction, power utilization, water use and other such factors. Impacts on local communities of poor data center resource management include water and power shortages, air and water pollution, noise and light intrusion, wasteful land use, and declines in residential property values.
Metrics:
Optimize caching and support offline access:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Medium | Low | Short | |
| Points | 2 | 2 | 1 | 3 | 8 |
Rationale: Caching content has three impacts: lower carbon emissions from less data transfer, better user access to assets offline, and more usable access to assets for users who are limited to undependable networks or low bandwidth.
Metrics:
Reduce data transfer with compression:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Medium | Low | Short | |
| Points | 2 | 2 | 1 | 3 | 8 |
Rationale: The smaller size of compressed files drives less carbon emissions from data transfer and also from lower memory and storage consumption. Smaller files are also easier for users to download and consume less network bandwidth.
Metrics:
Setup necessary error pages and redirection links:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Low | Indeterminate | Short | |
| Points | 2 | 1 | 0 | 3 | 6 |
Rationale: Appropriate error pages and redirections help users find the information they are seeking more quickly and efficiently, resulting in a better user experience and less carbon emissions from unnecessary page loads. The impact on Prosperity is Indeterminate.
Metrics:
Avoid maintaining unnecessary virtualized environments or containers:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | High | Indeterminate | Short | |
| Points | 0 | 3 | 0 | 3 | 6 |
Rationale: Removing unused environments can result in significant reductions in resource utilization. The impacts on other categories from this guideline are marginal or uncertain.
Metrics:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Medium | Indeterminate | Medium | |
| Points | 0 | 2 | 0 | 2 | 4 |
Rationale: The planetary impact of task automation can be significant depending on the type of task that is being automated, and the kind of automation being performed. The impacts on each category from this guideline are marginal or uncertain.
Metrics:
Define the frequency of data refreshes:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Low | Indeterminate | Medium | |
| Points | 0 | 1 | 0 | 2 | 3 |
Rationale: Optimized data refresh decisions would tend to result in fewer refreshes and consequently lower emissions from lower data transmission and server operation.
Metrics:
Back up critical data at routine intervals:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Medium | Medium | Long | |
| Points | 2 | 2 | 2 | 1 | 7 |
Rationale: Well designed backup procedures for system and user data minimize storage use, reduce backup time, and limit the business interruptions and personal harms that come from data breaches and loss.
Metrics:
Assess the impact and requirements of data processing:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | High | High | Medium | |
| Points | 2 | 3 | 3 | 2 | 10 |
Rationale: Optimizing every method for reducing the intensity, duration, and wastefulness of data processing improves the economics and environmental impacts of web environments
Metrics:
Use Content Delivery Networks (CDNs) when beneficial:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Low | Low | Short | |
| Points | 2 | 1 | 1 | 3 | 7 |
Rationale: Serving content via a CDN can improve website performance for users, while also reducing host server bandwidth costs for implementers. The environmental impact of this guideline is marginal, as communication networks and hosting infrastructure will not be removed by a decision to use a CDN.
Metrics:
Ensure infrastructure fits project requirements:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | High | Low | Short | |
| Points | 0 | 3 | 1 | 3 | 7 |
Rationale: Appropriately sizing infrastructure for a project can have a significant environmental impact in reduced resource use. Dialing back on provisioning save money, and over many projects that adds up.
Store data according to the needs of your users:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Medium | Medium | Long | |
| Points | 2 | 2 | 2 | 1 | 7 |
Rationale: Applying appropriate data storage policies can reduce the risk of user's personal data being exposed, as well as free up storage space on devices and servers. This has an immediate environmental benefit of allowing storage devices to be used for longer, which results in a prosperity benefit as well.
Metrics:
Have an ethical and sustainable product strategy:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Medium | |
| Points | 0 | 0 | 0 | 2 | 2 |
Rationale: The direct impacts from this guideline are marginal or uncertain. Clear strategy drives decisions and behaviors throughout a product's life cycle. Therefore, benefits from having the strategy in place can be seen throughout discovery, UX design, infrastructure, web dev, etc. processes.
Metrics:
Assign a sustainability advocate:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Medium | |
| Points | 0 | 0 | 0 | 2 | 2 |
Rationale: The direct impacts from this guideline are marginal or uncertain. With a dedicated advocate whose responsibility is to maintain sustainability criteria throughout a product's life cycle, organizations will begin to see benefits from their strategy more quickly.
Metrics:
Inform, raise awareness, and train for sustainability:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Indeterminate | Indeterminate | Long | |
| Points | 2 | 0 | 0 | 1 | 3 |
Rationale: The direct impacts from this guideline are marginal or uncertain.
Metrics:
Communicate the environmental impact of user choices:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Low | Medium | Low | Long | |
| Points | 1 | 2 | 1 | 1 | 5 |
Rationale: The impacts of applying this guideline at the organizational level can have a positive impact on the planet, while also having some positive impacts for other categories.
Metrics:
Calculate the environmental impact:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Low | Medium | Low | Long | |
| Points | 1 | 2 | 1 | 1 | 5 |
Rationale: The impacts of applying this guideline at the organizational level can have a positive impact on the planet, while also having some positive impacts for other categories.
Metrics:
Define clear organizational sustainability goals and metrics:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Medium | |
| Points | 0 | 0 | 0 | 2 | 2 |
Rationale: The direct impacts from this guideline are marginal or uncertain.
Metrics:
Validate web sustainability efforts through external assurance:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Low | Medium | Low | Long | |
| Points | 1 | 2 | 1 | 1 | 5 |
Rationale: The impacts of applying this guideline at the organizational level can have a positive impact on the planet, while also having some positive impacts for other categories.
Metrics:
Support mandatory disclosures and reporting:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Medium | Indeterminate | Long | |
| Points | 0 | 2 | 0 | 1 | 3 |
Rationale: The process of reporting can lead to some amount of positive impact. This guideline explicitly refers to environmental impact reduction, while the direct impact on other categories is marginal or uncertain.
Metrics:
Create one or more impact business models:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Long | |
| Points | 0 | 0 | 0 | 1 | 1 |
Rationale: The direct impacts from this guideline are marginal or uncertain.
Metrics:
Follow a product management and maintenance strategy:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Low | Medium | Low | Long | |
| Points | 1 | 2 | 1 | 1 | 5 |
Rationale: People: Low, more alignment and clarity improves teams; Planet: Medium, more thorough sustainability metrics incorporated into product strategy produces improved planetary and ecological impacts; Prosperity: Low, management and maintenance strategy ensures better efficiency (for lower operational cost)
Metrics:
Implement continuous improvement procedures:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Long | |
| Points | 0 | 0 | 0 | 1 | 1 |
Rationale: The direct impacts from this guideline are marginal or uncertain, as this will vary significantly from org to org and continuous improvement practices generally take a long time to operationalize.
Metrics:
Document updates and evolutions:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Long | |
| Points | 0 | 0 | 0 | 1 | 1 |
Rationale: The direct impacts from this guideline are marginal or uncertain.
Metrics:
Evaluate if a digital product or service is necessary:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Short | |
| Points | 0 | 0 | 0 | 3 | 3 |
Rationale: There is little direct impact from implementing the success criteria of this guideline, though the process of deciding on and implementing this guideline can be swift.
Metrics:
Provide a supplier standards of practice document:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Long | |
| Points | 0 | 0 | 0 | 1 | 1 |
Rationale: The direct impacts from this guideline are marginal or uncertain. How an organization approaches this guideline could significantly influence all three impact categories. However, influence is predicated on the processes above being implemented, tracked, and measured over time.
Metrics:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | High | Indeterminate | High | Long | |
| Points | 3 | 0 | 3 | 1 | 7 |
Rationale: The direct impact to employees and society from this guideline can be significant, though may take some time to be felt. The impacts on other categories from this guideline are marginal or uncertain.
Share decision-making power with affected parties:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Short | |
| Points | 0 | 0 | 0 | 3 | 3 |
Rationale: There is little direct impact from implementing this guideline, though implementation can be swift.
Use Diversity, Equity, Justice, Inclusion (DEJI) practices:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | High | Indeterminate | Indeterminate | Long | |
| Points | 3 | 0 | 0 | 1 | 4 |
Rationale: The direct impact to employees from this guideline can be significant, though may take some time to be felt. The impacts on other categories from this guideline are marginal or uncertain.
Promote responsible data practices:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Long | |
| Points | 0 | 0 | 0 | 1 | 1 |
Rationale: The direct impacts from this guideline are marginal or uncertain.
Establish responsible practices around AI and emerging or disruptive technologies:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Long | |
| Points | 0 | 0 | 0 | 1 | 1 |
Rationale: The direct impacts from this guideline are marginal or uncertain.
Adopt responsible financial practices:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Medium | Indeterminate | Long | |
| Points | 2 | 2 | 0 | 1 | 5 |
Rationale: This guideline can have some degree positive impact for employees, users, and the planet (through fossil fuel divestment), though impacts may take some time to be felt. The impacts on other categories from this guideline are marginal or uncertain.
Adopt organizational philanthropy practices:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Medium | |
| Points | 0 | 0 | 0 | 2 | 5 |
Rationale: This guideline can have strong societal impacts, and may have impacts in other areas depending on how it is applied though those are unclear.
Plan for a digital product or service's care and end-of-life:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Medium | Indeterminate | Indeterminate | Long | |
| Points | 2 | 0 | 0 | 1 | 3 |
Rationale: The user benefit from this guideline can be noticeable especially when concerning data security and privacy at a digital product's end of life. The impacts on other categories from this guideline are marginal or uncertain.
Repair, reuse, refurbish, recycle or reduce e-waste:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | High | High | High | Long | |
| Points | 3 | 3 | 3 | 1 | 10 |
Rationale: Unimpeded access to repair and refurbishment can have direct benefits for users of physical devices, as well as prolonging device lifetimes and reducing e-waste which have significant environmental impacts.
Define performance, environmental, and human budgets:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Long | |
| Points | 0 | 0 | 0 | 1 | 1 |
Rationale: The definition of budgets and baselines by themselves have minimal direct impact.
Use and contribute to open source:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Medium | Medium | |
| Points | 0 | 0 | 2 | 2 | 4 |
Rationale: Adopting open source and contributing back to open source can have moderate societal impacts, especially when coupled with financial support for maintainers. The impacts on other categories from this guideline are marginal or uncertain.
Create a business continuity and disaster recovery plan:
| People | Planet | Prosperity | Timeframe | Impact score | |
|---|---|---|---|---|---|
| Impact ratings | Indeterminate | Indeterminate | Indeterminate | Long | |
| Points | 0 | 0 | 0 | 1 | 1 |
Rationale: Establishing a plan by itself has minimal direct impact on any category.
Additional information about participation in the Sustainable Web Interest Group can be found within the GitHub repository of the Interest Group.
Adam Newman, Alexander Dawson, Andrea Davanzo, Andrew Wright, Chris Adams, Chris Needham, Emma Horrell, Fershad Irani, Hannah Smith, Hidde de Vries, Jeffrey Yasskin, Jennifer Strickland, Laurent Devernay Satyagraha, Len Dierickx, Łukasz Mastalerz, Mike Gifford, Nick Lewis, Nicola Bonotto, Oliver Winks, Ryan Sholin, Siddhesh Wagle, Susannah Hill, Tantek Çelik, Thorsten Jonas, Tim Frick, Tzviya Siegman.