Understanding Success Criterion 2.4.2: Page Titled

Success Criterion 2.4.2 Page Titled (Level A): Web pages have titles that describe topic or purpose.


The intent of this Success Criterion is to help users find content and orient themselves within it by ensuring that each Web page has a descriptive title. Titles identify the current location without requiring users to read or interpret page content. When titles appear in site maps or lists of search results, users can more quickly identify the content they need. User agents make the title of the page easily available to the user for identifying the page. For instance, a user agent may display the page title in the window title bar or as the name of the tab containing the page.

In cases where the page is a document or a web application, the name of the document or web application would be sufficient to describe the purpose of the page. Note that it is not required to use the name of the document or web application; other things may also describe the purpose or the topic of the page.

Success Criteria 2.4.4 and 2.4.9 deal with the purpose of links, many of which are links to web pages. Here also, the name of a document or web application being linked to would be sufficient to describe the purpose of the link. Having the link and the title agree, or be very similar, is good practice and provides continuity between the link 'clicked on' and the web page that the user lands on.



Related Resources

Resources are for information purposes only, no endorsement implied.


Each numbered item in this section represents a technique or combination of techniques that the WCAG Working Group deems sufficient for meeting this Success Criterion. However, it is not necessary to use these particular techniques. For information on using other techniques, see Understanding Techniques for WCAG Success Criteria, particularly the "Other Techniques" section.

Sufficient Techniques

  1. G88: Providing descriptive titles for Web pages AND associating a title with a Web page using one of the following techniques:

Advisory Techniques

Although not required for conformance, the following additional techniques should be considered in order to make content more accessible. Not all techniques can be used or would be effective in all situations.


The following are common mistakes that are considered failures of this Success Criterion by the WCAG Working Group.

Key Terms

assistive technology

hardware and/or software that acts as a user agent, or along with a mainstream user agent, to provide functionality to meet the requirements of users with disabilities that go beyond those offered by mainstream user agents


functionality provided by assistive technology includes alternative presentations (e.g., as synthesized speech or magnified content), alternative input methods (e.g., voice), additional navigation or orientation mechanisms, and content transformations (e.g., to make tables more accessible).


Assistive technologies often communicate data and messages with mainstream user agents by using and monitoring APIs.


The distinction between mainstream user agents and assistive technologies is not absolute. Many mainstream user agents provide some features to assist individuals with disabilities. The basic difference is that mainstream user agents target broad and diverse audiences that usually include people with and without disabilities. Assistive technologies target narrowly defined populations of users with specific disabilities. The assistance provided by an assistive technology is more specific and appropriate to the needs of its target users. The mainstream user agent may provide important functionality to assistive technologies like retrieving Web content from program objects or parsing markup into identifiable bundles.

Assistive technologies that are important in the context of this document include the following:

  • screen magnifiers, and other visual reading assistants, which are used by people with visual, perceptual and physical print disabilities to change text font, size, spacing, color, synchronization with speech, etc. in order to improve the visual readability of rendered text and images;
  • screen readers, which are used by people who are blind to read textual information through synthesized speech or braille;
  • text-to-speech software, which is used by some people with cognitive, language, and learning disabilities to convert text into synthetic speech;
  • speech recognition software, which may be used by people who have some physical disabilities;
  • alternative keyboards, which are used by people with certain physical disabilities to simulate the keyboard (including alternate keyboards that use head pointers, single switches, sip/puff and other special input devices.);
  • alternative pointing devices, which are used by people with certain physical disabilities to simulate mouse pointing and button activations.
user agent

any software that retrieves and presents Web content for users

Web browsers, media players, plug-ins, and other programs — including assistive technologies — that help in retrieving, rendering, and interacting with Web content.

web page

a non-embedded resource obtained from a single URI using HTTP plus any other resources that are used in the rendering or intended to be rendered together with it by a user agent


Although any "other resources" would be rendered together with the primary resource, they would not necessarily be rendered simultaneously with each other.


For the purposes of conformance with these guidelines, a resource must be "non-embedded" within the scope of conformance to be considered a Web page.

A Web resource including all embedded images and media.

A Web mail program built using Asynchronous JavaScript and XML (AJAX). The program lives entirely at http://example.com/mail, but includes an inbox, a contacts area and a calendar. Links or buttons are provided that cause the inbox, contacts, or calendar to display, but do not change the URI of the page as a whole.

A customizable portal site, where users can choose content to display from a set of different content modules.

When you enter "http://shopping.example.com/" in your browser, you enter a movie-like interactive shopping environment where you visually move around in a store dragging products off of the shelves around you and into a visual shopping cart in front of you. Clicking on a product causes it to be demonstrated with a specification sheet floating alongside. This might be a single-page Web site or just one page within a Web site.